Having been in action since 2015, Tapas foundation is a compact organization dedicated to the goal of working for the betterment of society by amplifying the voices of those at the receiving end of any form of social injustice. 


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E-346, Minal Residency, J.K. Road, Bhopal, Madhya Pradesh. 462023


In a collaborative drive to ensure road safety, Tapas Foundation along with Confederation of Indian
Industry(CII), Young Indians & Yi Bhopal conducted a Road Safety Awareness Campaign in Bhopal,
Madhya Pradesh. We inaugurated the campaign by taking over the road through a Bike Rally where 40
riders came along in their gear and glory to spread the message of road safety. We collaborated with
Bhopal Riders Community for the rally.

With the support of IEHE NSS Bhopal, we performed 10 street plays on road safety in Bhopal city and
Adampur Chhawani. Street play has always been a great medium for us to connect with the public. As a
part of the campaign, we created awareness about sensible honking in and near 15 hospital premises in
Bhopal. We also hosted an awareness session for ISBT bus and highway truck drivers on various safety
measures that they should always follow.

Team Tapas also engaged with children during the campaign but on a more colourful note – through
drawing and quiz competitions. We covered 15 schools in the city and screened a short film – Chota Cop
for the students which is based on road safety. With Foster For Furrballs, an organisation working for
animal welfare, we ensured the safety of stray cattle who are often the victims of road accidents,
especially during the night. We did a radium strip drive to cover their horns with neon reflective bands
which will make them visible during the night and protect them from any unforeseen accidents.
It was a very fulfilling and effective campaign where we came together to ensure road safety. We want
to thank our collaborative partners – We Care, Young Indians Bhopal, Bhopal Riders Community, IEHE
NSS Bhopal, Foster For Furrballs and Mayank Kapoor for their generous contribution that made this
campaign a great success.

A Glimpse on Road Safety

Motorisation has enhanced the lives of many individuals and societies, but the benefits have come with a price. Although the number of lives lost in road accidents in high-income countries indicate a downward trend in recent decades, it remains a major public health problem in developing countries.

Road traffic crashes and deaths are routine occurrences around the world, especially in lower and middle-income countries. Every day, thousands of youths lose their lives in road accidents. Among 1.35 million road traffic deaths per annum (which may be reflective of Covid-19 related deaths) over 30% fall under the age of 25.  Likewise, road crashes remain the single biggest killer and injury burden to young people aged 15-29, which amounts to more than the deaths caused by HIV/AIDS and Malaria.

India Tops Global List of Fatalities from Road Crashes

  1. Until 2 years ago, the International Road Federation placed India second behind China.
  2. China has managed to reduce the number of road deaths from over 100,000 to 90,000 or so, and in India, the situation has worsened.
  3. In the United States, which has close to 300 million people and more than 250 million vehicles, the number of deaths per 10,000 vehicles is 1.6, while in India this number, known as the “road fatality rate,” is as high as 14.
  4. In comparison, China has a road fatality rate of about 5 with almost twice as many vehicles. Besides, in China, the fatality rate has seen a downward trend, while in India it is raising.

According to the World Health Organization (WHO), several factors put young people at risk of crashes some of which include the use of proper helmets, speeding, drunk-driving, seat-belts, and distracted-driving. For instance, most injuries that result from motorcycle crashes are head injuries, and wearing a proper standard helmet can save by 40% from deaths and up to 70% from serious injuries. The same result shows that only 40% of the countries have comprehensive helmet law and effective helmet standards. Likewise, speeding is another factor that is contributing to injury and deaths among people, especially because of the negative correlation between oncoming traffic and driving speed. This can be illustrated in the duration of less vehicle movement. For instance, in the lockdown period, we witnessed the fatality rate go higher in some countries as the crashes at higher speeds cause more severe injuries than those at lower speeds. Setting and enforcing national speed limits for different roads is an important step in reducing speed and protecting youths.

In several lower and middle-income countries, the population of the youths is large. At the macro level, the country loses the demographic dividend of human capital that will place an enormous economic burden on countries. Besides, the cost implication associated with serious road traffic injuries remains a huge debt burden to the family as there are fewer social securities and health coverage offered by the state in most developing countries.

More than half of the global youth population is living in Asia and the pacific with only approximately 10 percent of the world’s vehicle fleet. In contrast, South Asia accounts for over 25 percent of the world’s crash fatality. This indicates the required urgency of the intervention.

In short, we can overcome all these risk factors by improving national legislation, policy formulation, and enforcement for all road users including youths. Similarly, an awareness campaign in schools, road safety curriculum for high school students, strong and scientific license issuing system to new drivers, safer investment for road-related infrastructure, and post-crash service can prevent a significant number of deaths and injuries in lower-and middle-income countries.

It is vital to engage youths in road safety policy design and implementation. We are embarking on the second United Nations (UN) Decades of action for Road safety 2030 with the mission of halving road traffic deaths and injuries around the world. In this context, it is necessary to involve youths in the decision-making process, listening to their ideas, and empowering them. Youths should not always be portrayed as the future of the country. They should be acknowledged, valued, and cherished as active contributors to the present.

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