In a collaborative drive to ensure road safety, Tapas Foundation along with Confederation of Indian
Industry(CII), Young Indians & Yi Bhopal conducted a Road Safety Awareness Campaign in Bhopal,
Madhya Pradesh. We inaugurated the campaign by taking over the road through a Bike Rally where 40
riders came along in their gear and glory to spread the message of road safety. We collaborated with
Bhopal Riders Community for the rally.
With the support of IEHE NSS Bhopal, we performed 10 street plays on road safety in Bhopal city and
Adampur Chhawani. Street play has always been a great medium for us to connect with the public. As a
part of the campaign, we created awareness about sensible honking in and near 15 hospital premises in
Bhopal. We also hosted an awareness session for ISBT bus and highway truck drivers on various safety
measures that they should always follow.
Team Tapas also engaged with children during the campaign but on a more colourful note – through
drawing and quiz competitions. We covered 15 schools in the city and screened a short film – Chota Cop
for the students which is based on road safety. With Foster For Furrballs, an organisation working for
animal welfare, we ensured the safety of stray cattle who are often the victims of road accidents,
especially during the night. We did a radium strip drive to cover their horns with neon reflective bands
which will make them visible during the night and protect them from any unforeseen accidents.
It was a very fulfilling and effective campaign where we came together to ensure road safety. We want
to thank our collaborative partners – We Care, Young Indians Bhopal, Bhopal Riders Community, IEHE
NSS Bhopal, Foster For Furrballs and Mayank Kapoor for their generous contribution that made this
campaign a great success.