Campaign Details
| Year |
|---|
|
2020-21 |
| Partner |
|---|
|
Exide Life Insurance |
| Location |
|---|
|
Andhra Pradesh, Bihar, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Tamil Nadu, Telangana |
| Cause |
|---|
|
Road Safety |
India is one of the busiest countries in the world in terms of road traffic. The automotive industry across the south Asian country became the fourth largest in the world in 2017. Consequently, the threat of road accident injuries and fatalities loom high.
In India, in the year 2019 alone, 1,51,000 people lost their lives in road accidents, with maximum fatalities between the ages 18 and 45.
Proactivity and responsibility at an individual level can help reduce the number of people directly and indirectly affected by road accidents.
With an aim to create safety for the citizens of India on the road, through awareness and creating a sense of responsibility, Tapas Foundation conducted virtual sessions with expert panels on road safety, in over 21 educational institutions.
This initiative was targeted at students and young people, starting with a few and aiming to reach as many people as possible, to create a sizable impact.
The campaign was held across 8 states and 12 cities in India. Covering over 6000+ pledges and 250+ citizen interviews, this campaign impacted the lives of 30,000 people.
Some of the names of the colleges that were covered under this campaign were :
Bhavan’s Shri Aurobindo Junior College in Sainikpuri, Telangana. Government Degree College for Women in Golconda, Telangana.
Open Sky Public School in Karri, Bihar. Guru Nanak College in Chennai.
St.Pious X Degree ,PG College for Women in Hyderabad, Telangana and many others.
Institutes in Schools & Colleges, SVD Degree College for Women in Rajahmundry, Andhra Pradesh.
SKR Maha Vidalaya in Andhra Pradesh.
Sri YN College in Narasapura, Andhra Pradesh and many more-
The ignorance around road safety is a major cause of negligence. Often, people are unaware of the grave consequences of not following simple safety protocol like wearing a helmet or keeping the seatbelt on when on the road. As part of the initiative Helmet Saves, we reached to students, to break this awareness gap.
Exide life , through their CSR initiative,
“Helmet Saves” have been working on the topic of road safety for three years now and Tapas is happy to have partnered with them in the shared aim of creating more awareness, and a sense of responsibility in the youth, with an emphasis on wearing helmets.
